The Salt Agency Edge
Our solutions give brands the unique opportunity to expand their reach and broaden
their appeal with the help of inspirational athletes. Cut through the clutter with social influencers you’ll be proud to call partners. Salt Agency athletes consistently deliver the kind of powerful, authentic content that
gets audiences crying, smiling, sharing, thinking - and leaning into your brand.
How it Works:
IGNITE THE PARTNERSHIP
Our sports and marketing strategy teams discover your goals. We're ready to provide support at whatever level you need.
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LOCK IN ATHLETES & ACTIVATIONS
We present a curated list of athletes and a comprehensive campaign plan. Once you decide, we handle all the logistics and contracts.
LAUNCH LIKE A CHAMPIONS
Watch your ambassadors captivate audiences and influence fans. We'll be behind the scenes making sure everything runs smoothly.
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REVIEW THE PLAYBOOK
We'll present you with a full report on the wins, where we can improve, and next steps for success.
Key Benefits:
Deep engagement:
Social influencer campaign success rests on driving high levels of engagement. Our
campaigns help fans discover new products directly from athletes they follow closely,
on topics that mean a lot in their communities. And the fans will note that your brand
is there as a sponsor and supporter.
Data-driven approach:
We take a data-backed approach to choosing the right athletes for each activation.
We gather in-depth data during athlete onboarding and combine it with insight on
athlete fanbases and the latest trends in specific sports. The result: winning athlete-
brand partnerships that tightly align to brand objectives and maximize campaign
success.
Unique know-how:
We get athletes because we are athletes. Our staff members are former athletes with
direct, personal experience they use to provide robust content support, ensuring that
athletes deliver powerful, authentic contributions in all types of activations.
Supporting the push for equity:
Our mission is to close the gender income and opportunity gap in professional
sports. By providing ways for pro women athletes to earn, every client is helping to
put money in the pockets of women athletes - something that employees and
consumers alike will notice and admire.
Grow your brand by tapping into the power, popularity, and reach of pro athletes.
Our athletes are available for a broad range of integrated marketing opportunities,
including:
- Acting as an ambassador for your brand.
- Raising product awareness across social platforms.
- Energising your next cause marketing push.
- Sharing their inspiring stories at your events.
- Creating buzz through in-person appearances.
- Performing in your next commercial shoot.
- Shine a light on your brand by unlocking the remarkable stories of our athletes.
Ready to explore the possibilities? Our Athletes were born ready! We can't wait to
show you how your brand can benefit from working with them!
Please fill out the form below and we will be in touch as soon as possible:
Athlete Spotlight
As one of very few women taking on the biggest and toughest races in the world.
Having already completed the Dakar once on a bike and twice as a navigator on 4
wheels, Taye is set on competing at the Dakar Rally again, either the 2025 or 2026
edition, depending on her challenges to find funding, as she seeks out Sponsors and
Partners that fit her passion and mission.
What started out as a group of women bikers looking to create some waves in a traditionally male-dominated sport has grown into a dominant force within the biking arena with ShredBettys officially establishing itself in 2013.
ShredBettys feature numerous riders across various media platforms, disseminate information relating to health and exercise, organise monthly competitions and sponsored partnerships, and garner feedback from the riding community.
Today there are more than 1500 members nationwide in South Africa and Shredbettys are considered the foremost social media avenue for women’s off-road racing & social events. Shredbettys created the first and biggest all female MX & Enduro Team consisting of 8 riders, giving them the backing, training, skills & promotion to grow their own brand
exposure paving the way for them to move into bigger factory teams while giving of their time to encourage & train other ladies of various levels in the sport.
Shredbettys holds regular training & social events with 450 riders at an event on one day. These days are supported by many sponsors where they get ROI from the
exposure ensuring they return year after year, while both riders & sponsors benefit from their participation.
https://www.facebook.com/shredbettys1
http://www.globalwomenwhoride.com/shredbettys/
https://lwmag.co.za/backyard-jammer-lanza-van-der-mescht
https://gsport.co.za/all-women-riding-group-shredbettys-taking-on-the-south-coast-bike-fest/